IAM Cycling

Chasing success

We captured the journey of the first Swiss cycling team to join the prestigious WorldTour — a project that later led to the production of our very first TV spot, broadcast nationwide.

Noxediem – Creative & Production
studio
Noxediem – Creative & Production
studio
Noxediem – Creative & Production
studio

APPROACH

At the first training camp in Mallorca, we created a teaser to announce the team’s launch. We then produced a 10-second TV spot, aired nationwide during the Tour de France. It blended cycling mechanics and financial graphics — a tribute to sponsor IAM Funds and the value it shared with the athletes: performance.

TV spot broadcast on RTS, SRF and RSI

Noxediem – Creative & Production
studio
Noxediem – Creative & Production
studio
Noxediem – Creative & Production
studio

Credits

Production

Noxediem

Directed by

Sébastien Reichenbach

Editorial supervision

Thibault Hofer

Gaffer

Julien Rumo

Motion design

Yannick Rochat

Sound design

Julien Matthey

Color grading

Jean-Baptiste Perrin

Voice over recording

Jingle Jungle Studio

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